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Weekend Reading from Votenet: August 28, 2015

by Jenn Barton, Marketing Director on Aug 28, 2015

Every Friday, we share the posts that captured our attention during the week. Today’s posts cover board training, conflicts of interest, technology challenges, organizational culture, Millennial myths, and voter engagement. We hope you find them helpful, interesting, or thought-provoking.

We the people. President Obama sat down with Fast Company editor-in-chief, Robert Safian for a talk about technology. If you think your organization has technology challenges, just imagine being in President Obama’s shoes, case in point, the Healthcare.gov fiasco. Now the White House is focused on building a “culture of service” in partnership with the technology industry instead of “using the same procurement rules and specification rules that were created in the 1930s.”

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Topics: Weekend Reading

Increase Election Turnout: Help Members Make a Plan to Vote

by Megan Henkels, Director of Client Services on Aug 27, 2015

We’re more likely to do something when we figure out the details first—where, when, and how we’ll do it.

For example, no one loves getting a flu shot, but we know it’s the wise thing to do. If you figure out where you’ll get the shot, when you’ll have time to do it, and how you’ll fit it into your day, you’re more likely to stick to your plan on the designated day.

This tactic also works for leadership elections and other voting events. If you help members figure out how, when, and where they plan to vote, they’re more likely to follow through on their plan.

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Topics: voter turnout, engaging members, voter engagement, Increasing Voter Turnout

Leadership Elections and the Power of the Pledge

by Megan Henkels, Director of Client Services on Aug 25, 2015

Everyone knows that voting in their organization’s leadership elections and other voting events is “the right thing to do.” But just because someone knows that doesn’t mean they’ll actually do it.

And that’s why a little familiarity with behavioral science is so useful. Last week, our post on list segmentation explained how to divide your eligible voters into groups so you can send targeted marketing messages to each segment. We also suggested a few tactics to push psychological buttons (in this case, social identity and social norms) that will persuade your members to vote.

However, one election marketing email usually isn’t enough. If you still have slackers on your list, and you will, it’s time to take election marketing to the next level.

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Topics: voter turnout, promoting elections, Increasing Voter Turnout

Weekend Reading from Votenet: August 21, 2015

by Jenn Barton, Marketing Director on Aug 21, 2015

Every Friday, we share the posts that captured our attention during the week. Today’s posts cover get-out-the-vote tactics, leadership recruitment, association technology, meeting management, and keeping books on the shelf. We hope you find them helpful, interesting, or thought-provoking.

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Topics: Weekend Reading

One Voter Isn’t Like Another: Segmenting Your Voter List

by Jenn Barton, Marketing Director on Aug 20, 2015

Voting is a habitual behavior: some of your members have developed the voting habit, others haven’t. Yet.

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Topics: segmentation, promoting elections, Increasing Voter Turnout, email marketing

How to Format Emails for Busy, Distracted Online Readers

by Jenn Barton, Marketing Director on Aug 18, 2015

Email marketing is one of the most effective tactics for increasing member interest and participation in your leadership elections and other voting events. However, first you must past the email triage test.

When members check their email, they make an instantaneous decision about each email in their inbox: open it, ignore it, or delete it. If your email subject line catches their attention and interest, you’ll pass this first test: they’ll open your email.

Once they open your email, you must hold their attention long enough for them to actually read your email and hopefully follow through on your call-to-action. To pass this second triage test, your emails must be easy to quickly read and understand.

But, compelling language isn’t enough. Your emails must be formatted in a way that visually appeals to busy, distracted, online readers. 

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Topics: email, promoting elections, email marketing

Weekend Reading from Votenet: August 14, 2015

by Jenn Barton, Marketing Director on Aug 14, 2015

Every Friday, we share the posts that captured our attention during the week. Today’s posts cover membership models, bylaws, board recruitment, data visualization, credit union membership trends, and meetings. We hope you find them helpful, interesting, or thought-provoking.

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Topics: Weekend Reading

How to Write Better Election Marketing Emails

by Jenn Barton, Marketing Director on Aug 13, 2015

Here’s the deal on emails. First, you must convince the reader to open your email. That’s the job of your email subject line—the topic of an earlier post this week.

Next, the first sentence of your email must hook the reader’s attention so they go on to read the rest of the first paragraph. They’re still hooked so they move on to the second paragraph and continue to read the rest of your email. Most importantly, they click on your call-to-action link.

To make all this happen you have to get out of the default mode which in most organizations is: “We have something to say to you.”

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Topics: promoting elections, email marketing

Master Email Subject Lines to Increase Open Rates

by Jenn Barton, Marketing Director on Aug 11, 2015

Your emails compete for attention with hundreds of other emails in a member’s inbox. It’s not so difficult to imagine how they decide which emails to open—you do it yourself every day.

  • Who sent the email?
  • What does the subject line say?

Those two factors are what compel us to click on an email or to ignore it.

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Topics: promoting elections, email marketing

Weekend Reading from Votenet: August 7, 2015

by Jenn Barton, Marketing Director on Aug 7, 2015

Every Friday, we share the posts that captured our attention during the week. Today’s posts cover dysfunctional meetings, voter experience, ballot referendums, association management system trends, online communities, and vacations. We hope you find them helpful, interesting, or thought-provoking.

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Topics: Weekend Reading

About this blog

We’re devoted to helping you create your best voting experiences. If you want to be successful and happy running voting events for your organization, and are passionate about the future of decision-making, then this blog is for you.

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